2X ACCELERATOR
A four-week intensive for B2B Founders
to create easier sales.
The outcome is simple: Make your sales 2X easier in 4 weeks.
If you are a B2B Founder who's created something amazing, but....
... urgently need to figure out product-market fit
... aren't able to close consistent sales
... spend a lot of time and effort educating customers
... have great conversations that don't result in sales
... have good sales months/quarters followed by down sales months/quarters
... need to show traction to land investors
Then your sales are hard.
When sales are hard, everything in the business is hard. I lived this in the early days of my first startup and it nearly killed the business (and burned me out in the process).
If had only one piece of advice for a Founder, it would be this: You can't scale the hard sale.
In reality, you only really hit product-market fit and are ready to truly scale when sales get easy.
The 2X Accelerator program is here to make your sales eaiser.
"If you are falling short on getting meetings with customers or falling short on your product and sales, then do 2X."
JENNIFER KYLE
Founder & CEO, Condor Software
2X 1rst Cohort
We're going to attack the 3 biggest problems that make sales hard:
Hesitant customers
Not standing out from the competition
Lack of confidence in sales conversations
First, we'll focus on how to identify and speak to motivated customers who are thirsty to buy from.
Second, we'll give you the tools to stand out from the competition and make it obvious why they should choose you.
Third, we'll give you the confidence to lead sales conversations and quickly get to yes or no.
Breaking through on any one of these things can move the needle immediately for your business.
My experience is that at least ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically.
I've called this program 2X Accelerator because finding areas in your business you can 2X - even small things - make a huge impact cumulatively.
And there’s nothing more impactful than accelerating product-market fit and sales.
"I haven't seen anything that even comes close. It's the foundational work that's gonna inform everything we do over the next 12 months.
And the 10-Minute sales convo completely changed how we do stuff. It's also been really fun."
RAJAT ARYA
Founder & COO XetHub
2X 1rst Cohort
Program Schedule and Logistics:
We’ll be starting Monday, June 12, 2023 and going through July 7, 2023.
Here's how it works:
Each week, you'll have a weekly video lesson that walks you through a key strategy.
There will be 2 live intensive workshops: a 3-hour intensive in week 2, and a 2-hour intensive in week 4.
You'll get a private Notion workspace where you will have dynamic activities to work on - and get feedback.
Private group Slack channel where for support at any time during the program.
Weekly accountability check-ins
Schedule
Week 1 6/12/23: Finding Your Ideal Customers
Week 2 6/19/23: Your Unique Sales Model
Week 3 6/26/23: Creating Your Killer Offer
Week 4 7/03/23: Confident Sales Conversations
Live Workshop Intensives
6/22/23 9am PT 3-Hour Live Intensive Power Sales Model
7/06/23 1pm PT 2-Hour Confident Sales Conversations & Wrap Up
Schedule
Week 1 2/13/23 8am-11am PT Right Next Actions and Ideal Now
Week 2 2/20/23: 8am-11am PT Build Your Hero Offer
Week 3 2/27/23: 8am-10am PT Design Your 2x Flywheel
Week 4 3/6/23: 8am-9am PT Implement (BuildYour Attractor)
Week 5 3/12/23: 8am-9am PT Implement (Two Week Sprint)
Week 6 3/20/23: 8am-9am PT Implement (Support for your specific challenge)
Weekly additional support:
Weekly Video Lessons
2 Live 2-3 hour Workshops
Personal Notion Workspace and Templates
Asynchronous coaching via Notion and Slack
Ongoing Group Slack Channel
Weekly Accountability check-in’s
Price
$2000 Until June 5th, 2023
$2500 after June 5th, 2023
(add up to 2 additional team members for $1,000)
Bonuses
1. The Killer Email Outreach sequence
2. The 10 minute Power sales conversation script
3. The ultimate testimonial builder
4. 10 Dynamic Notion templates
Before You Say Yes to this:
This program is specifically built for Founders of B2B businesses that need to rapidly create a breakthrough in product market fit and scalable sales.
This will be a focused and intense 6-week sprint where we will be implementing new things weekly.
We're going to be working closely together, so I'd like you to be sure you have 2-3 hours a week to dedicate to this
WHY STEVE AUGUST
I took Revelation, my first startup, from idea to successful multi-million dollar exit. I’ve seen the journey from two people in a room to being the CMO of a $100M 400 person global business, reporting directly to a private equity board.
I have been coaching Founders privately since 2017. Over the past three years, my clients raised over $50M in Funding, achieved record revenue and two successful exits. But more importantly than that, they made huge leaps in how they led their companies.
Since I started coaching, I have been working with Founders only privately or in small groups. Now, I'm excited to share my most transformational frameworks. These frameworks have helped my clients dramatically accelerate their businesses and build incredible momentum.
What my clients have to say about working with me…
“It 10X-ed our PMF sprints. It jumpstarted our whole team’s understanding of the product and the messaging. We've had a lot of success building a pre-pipeline of sales. ”
JENNIFER KYLE
Founder & CEO, Condor Software
2X Accelerator 1rst Cohort
“I joined the 2x Accelerator because I’ve been around a long time, and I know when a coach knows their stuff. And Steve clearly does. But as I’ve actually gone through 2x, I’ve been even more surprised and impressed by how much clarity and progress Steve is able to create in such a short amount of time.”
DAN MORENA
Founder & CEO Redemptive.nyc
2x Accelerator 1rst Cohort
“Coming from a deeply engineering background, product market fit has always been this mysterious thing. 2x clarified our strategy and focused our product and offering.“
Yucheng Low
Founder & CEO XetHub
2X Accelerator 1rst Cohort
“For the price, it’s a must. You will get a huge multiple return on this investment”
JP MICHEL
Founder & CEO, SparkPath
2X Accelerator 2nd Cohort
“I can speak a lot clearer to potential customers because I know better how to speak to their
pain points. After 2X, I expect to get a seed round in the coming months. I expect to hit our sales goals, our product goals, our market goals.”
HILLIT MEIDAR-ALFI
Founder & CEO, Simularity
2x Accelerator 2nd Cohort
2X Acceleration. Risk Free.
Any time you invest time and money to work with a coach, there’s a risk. Right?
What if it doesn’t work? What if it’s not as good as he said?
So let’s look at the best and worst case scenarios:
Best Case:
Over the course of the program, you find multiple 2x accelerations.
You get a huge breakthrough in accelerating product-market fit and scaling sales. You get more effective sales conversations.
You close easier. You get new skills, a ton of confidence, and we speed your scalable product market fit trajectory and sales.
That’s the best case.
But what about the worst case?
Worst Case: maybe it doesn’t work. Maybe you’re a few weeks in, and you decide it’s not for you. Or the content’s not quite right, or maybe you jumped too soon.
In which case, anytime in the first 30 days just let me know, and I’ll buy back 100% of the program from you. No questions asked.
Frequently Asked Questions
What is the 2X Accelerator?
The 2X Accelerator is a 4-week intensive group program for B2B Founders to make your sales 2x easier in 4 weeks.
Why 2X? Why not 10X?
10x consists of 5 2x’s. Before you can 10x your sales, you need to 2x your ability to create easy sales. The 2x Accelerator will give you the focus, tools and accountability to 2x
Who is 2X Accelerator for?
2X is for Seed Stage B2B Founders who want to break through scalable product-market fit and sales.
When will it take place?
2X Accelerator cohort 2 will take place June 12 to July 27, 2023. Each Monday there will be a video learning session. There will be two live intensive workshops, one on Week 2 and one on Week 4.
How much time will it take?
You should count on 2-4 hours each week for the lessons, intensives and exercises.
How much does it cost?
The program is $2,500 for the four weeks which includes all the sessions, materials, and bonuses. Register by June 5, 2023 and save $500 off your registration!
Is there a guarantee?
Yes! I can’t guarantee you will 2X sales in four weeks. But if you engage in the program, attend sessions and do the work, I guarantee you’ll experience 2x easier sales - or I’ll buy the course back from you.
Can I invite my team?
Yes! It is highly encouraged to invite anybody who will be working on your marketing and sales. You can invite up to 2 additional team members for $1000.
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