Turn your brilliant chaos into consistent growth and freedom
If ADHD is making it hard to reach your business goals...
ADHD isn’t the issue. Trying to run a neurodiverse brain on neurotypical systems is.
If you find yourself...
Procrastinating on important (and less important) tasks until the last minute
Constantly battling distractions
Looking back on your day wondering where the time went
Knowing you and your business are capable of so much more, if you could just focus
The Focus Formula is for you.
JANUARY 20 - FEBRUARY 27
COHORT LAUNCHES IN
You don’t need more discipline. You need a system that matches your brain.
In 6 weeks you will build and install a weekly system that works with your ADHD brain — so you can prioritize what matters, start with ease, and stay focused through the finish.
By the end, you’ll feel more calm, more capable, and more proud of your progress.
“If you have ADHD and struggle with overwhelm in your work and life this transformed my work weeks in just a short time (literally from Week One!). Now I look forward to making steady progress towards my goals. It's a game-changer for ADHD entrepreneurs.”
-- Jessica Johnson, Owner of Jessica Johnson Fine Art
The Focus Formula
This 6-Week Program includes:
Step-by-step online course
5 modules with 25 concise lessonsDaily co-working sessions (15 available weekly M–F)
6 Tuesday Momentum live coaching sessions
xTiles Advanced Weekly Dashboard + training
Daily Co-Working Community
Stay accountable with like-minded entrepreneurs. Structure and support proven to help ADHD brains stay focused and consistent. This is where amazing progress happens.
Live Weekly Coaching
90-minute group sessions to get feedback, solve challenges, and celebrate wins in a zero-judgment zone.
Personalized Feedback
Get insights on your course responses — so you can customize everything to how your brain works.
The Focus Formula
This 6-Week Program includes:
Step-by-step online course
5 modules with 25 concise lessonsDaily co-working sessions (15 available weekly M–F)
6 Tuesday Momentum live coaching sessions
xTiles Advanced Weekly Dashboard + training
Daily Co-Working Community
Stay accountable with like-minded entrepreneurs. Structure and support proven to help ADHD brains stay focused and consistent. This is where amazing progress happens.
Live Weekly Coaching
90-minute group sessions to get feedback, solve challenges, and celebrate wins in a zero-judgment zone.
Personalized Feedback
Get insights on your course responses — so you can customize everything to how your brain works.
"DO IT. The amount of value in simply having the system that Steve has created with xTiles and his Focus Formula Weekly Dashboard is incredible in itself. When you add to that the amount of progress you will be able to make if you utilize the co working hours, will give you back the value invested and beyond. I feel hopeful about my ability to actually create and accomplish goals now, more than ever before in my life. Priceless."
-- Kaci McCall, Owner of Mystical Rainbow Creations
What You'll Learn
Module 1: Learn to Work With Your ADHD Brain
Understand how ADHD impacts your week. Learn why a weekly system - not daily to-dos - is the unlock. Create your vision for how you want to work.
"I’m taking away a sense of peace and relief with the brain first approach. It helps me set realistic expectations and once I know the limit of likely peak EF, then I can play within that. I have been getting more done within the 2 hrs and enjoying what I get done outside of it, with a greater sense of ease and freedom. This is really big!"
-- Monica Rumpel
Module 2: Decide — Lose the Overwhelm and Prioritize
Use a brain-first framework to break down the noise and focus on what really matters. You’ll stop spinning and start taking action that drives your business forward.
“I was able to get on track with planning out all my tasks for the week... I didn't get stuck in analysis-paralysis and just made it happen.”
-- Erin Childs
Module 3: Do — Stop Procrastinating, Start Progressing
Turn great ideas into tangible wins. You’ll finally start (and finish) important work — and feel the satisfaction of real progress.
"Not procrastinating until the very last minute was a new and exciting experience for me!"
-- Caroline Campbell
Module 4: Sustain — Keep Your Focus and Momentum
Learn to manage your energy, dopamine, and drive so you don’t crash and burn. Build long-term momentum, not just productivity sprints.
“It's been a tremendous relief just to have this kind of support. It also makes you rest easy on the weekends, too. Like, I've had two weekends now where I feel I deserve to enjoy my weekend!
-- Grace Ezell
Module 5: Normalize Your Progress
Make this your new normal. Lock in systems and routines so you stay focused, grounded, and moving forward every week.
"Having a place to show up daily, which both makes me accountable and supports me in this unique way, is quite frankly beyond my wildest dreams. You are encouraging me to get to know myself and meet myself exactly where my brain is functioning daily, instead of fighting it and beating myself up."
-- Joan Gutierrez
The Bonuses
5 Techniques for ADHD Emotion Regulation Mini-Course
Key tools to ground yourself when emotions hijack your day — essential for unlocking executive function.
Private Weekly Dashboard
Build Session
Urgency Bonus- limited to 10 people
30-minute 1-on-1 to design your xTiles setup for max clarity and momentum.
$250 Value
xTiles Plus Year Subscription
My favorite tool for visualizing priorities, reducing clutter, and staying on track.
$99 Value
5 Techniques for ADHD Emotion Regulation Mini-Course
Key tools to ground yourself when emotions hijack your day — essential for unlocking executive function.
Private Weekly Dashboard
Build Session
Urgency Bonus- limited to 10 people
30-minute 1-on-1 to design your xTiles setup for max clarity and momentum.
$250 Value
xTiles Plus Year Subscription
My favorite tool for visualizing priorities, reducing clutter, and staying on track.
$99 Value
JANUARY 20-FEBRUARY 27 COHORT
"The dashboard let me see the most important things at a glance. I feel less frazzled and more calm."
-- Beverly Silver, Owner of Arrighi Center & Network
Meet Your Instructor
Steve August
I’m a lifelong entrepreneur with ADHD who took my first startup from idea to a successful multimillion-dollar exit—before I even knew I had ADHD.
After that, I served as CMO of a $100M company and led projects for clients like P&G, Philips, and Meta, learning what it takes to scale businesses at the highest levels.
But my ADHD diagnosis at 54 completely reframed my story. It helped me understand why success had often come with struggle—why focus, follow-through, and self-trust constantly felt like uphill battles even when everything looked great on paper.
That realization became my turning point. Today, I combine decades of entrepreneurial experience with a deep understanding of how ADHD brains really work to help other founders stop fighting themselves and start thriving.
As a coach, I’ve helped clients raise over $100M in funding, achieve five successful exits, and double their revenue year over year. Through programs like The Focus Formula and the ADHD Entrepreneur Accelerator, (AEX) I help neurodiverse entrepreneurs design businesses that work with their brains—so they can grow faster and feel freer.
When I Hit The Wall
I remember staring at my screen, unable to finish the first sentence of an email. Just spinning. I felt like I couldn’t trust myself to get anything done.
It was 2023 and this should have been my peak - I’d just led a retreat for a VC firm in Portugal. But I wasn’t elated. I was exhausted. And doubting everything.
I’d tried Adderall. I’d read the books. I’d downloaded the apps: Notion. GTD. Tiny Habits. Nothing stuck.
So I took myself on a personal retreat. Did a full deep-dive on ADHD. Studied Barkley, Hallowell, and real-life neurodivergent success stories.
And I saw it: I wasn’t broken. I was just using the wrong system.
That was the turning point. And everything changed.
Maybe you’re like me?
You’ve done the productivity books. You’ve downloaded the apps. You’ve tried GTD, Notion dashboards, Tiny Habits… And maybe it worked — for a few days. Or a few weeks. But then things got scattered again. Or your brain rebelled. Or life happened. That’s because those systems weren’t designed for your brain-
The Focus Formula is designed for your brain.
It’s not about cramming yourself into someone else’s mold. It’s about designing a system around how your brain actually works. One that helps you focus, follow through, and feel good doing it.
And this time? You won’t be doing it alone.
Ready to stop spinning and start making real progress?
Join The Focus Formula today and get the ADHD-friendly system that’s already helped over 100 entrepreneurs move forward with clarity, consistency, and confidence.
JANUARY 20 COHORT
The pilot program is just $497
(or 3 payments of $187)
(Future cohorts will be priced at $997
— so this is your chance to lock it in.)
Click below to join now and start working with your brain
— not against it.
To keep the experience high-touch, space is limited.
PLUS: The first 10 people to enroll get a Private Weekly Dashboard Build Session (normally $250) — a 1-on-1 setup to tailor xTiles specifically to your brain and business.
If you know this is for you… don’t wait.
You won’t just get more done — you’ll feel more in control, more capable, and more excited about your business again.
Frequently Asked Questions
What is The Focus Formula?
A 6-week online program designed to help ADHD entrepreneurs build a weekly system to prioritize, focus, and finish — in a way that actually works with your brain.
What’s included?
The full online course, 5 live coaching sessions, co-working sessions 5x/week, bonus trainings, personalized feedback, and lifetime access.
What’s the cost?
$497 or 3 payments of $187. This pilot version will go up to $997 in the future.
Do I need to be a full-time entrepreneur?
Nope. If you have a business or big goals, this will help you move forward — whether you’re full-time or building alongside something else.
What is co-working (body doubling)?
It’s structured time with others where you show up, state your goal, and get to work. It’s like study hall for adults, where everyone has ADHD and gets you. It works incredibly well. Attending co-working is not an obligation but a great tool. Feel free to go to as many sessions as you like.
What happens in the live coaching sessions?
You’ll get support, insights, and answers to your questions — live — in a supportive, no-judgment space.
What’s the schedule?
The program kicks off on January 20th, 2025 and runs for 6 weeks until February 27th, 2025
Co-working runs Monday–Friday, with multiple time slots. Live coaching is once a week.
Tuesday Weekly Live Momentum Sessions
10am PT Tuesdays
Co-Working Sessions Monday-Friday
12:15-2pm GMT • 9:00-11am ET • 8am-10am PT
You can attend any of the sessions. These sessions specifically support getting out procrastination and distraction and making consistent progress. It's not expected that you attend all of them.
How much time do I need to allocate?
About 2–3 hours/week. The system is built to create time — not take it.
Is there a guarantee?
Yes.
Almost nothing in life that’s worth doing comes with a guarantee that you simply can’t fail. But that’s what this guarantee is. It’s my personal guarantee that you WILL have an ADHD-supportive system that helps you end your weeks having prioritized the right things, made progress on those things, and feeling more calm and capable - or I will refund your course fee.
Naturally, this guarantee does come with a few responsibilities. You have to commit to taking action on the material we present to you and attending sessions. If that sounds fair, then you can feel confident to invest knowing that you’re fully, totally, 100% protected. Terms and conditions do apply.*
* Complete all lessons. Attend at least 2 co-working sessions a week and 4 out of the 6 live group coaching sessions.
What if I have more questions?
Reach out anytime. We’re here to help you decide if this is the right fit.
"Steve has helped me turn chaos into focus. His coaching is more than just practical advice—it’s a tailored approach that meets you where you are. He’s helped me understand how to align my energy with my goals, prioritize tasks in a way that doesn’t feel overwhelming, and lead my team with greater clarity and confidence."
Evan Moore, Founder & CEO Real Frequency
GET OUT OF OVERWHELM
FIND YOUR FOCUS
ACHIEVE YOUR BUSINESS POTENTIAL
BUSINESS COACHING
FOR ADHD ENTREPRENEURS
GET OUT OF OVERWHELM
FIND YOUR FOCUS
ACHIEVE YOUR BUSINESS POTENTIAL
READY TO STOP FEELING LIKE YOU ARE FALLING SHORT?
Do you find yourself...
Procrastinating on important tasks until the very last minute?
Constantly battling distraction when trying to get things done?
Looking back on your day frustrated and wondering where all the time went?
Feeling like you have to work 4X harder than others?
Not able relax during down time because you haven’t completed what you needed to?
Knowing you and your business are capable of so much more, if you could just focus?
FOR ADHD ENTREPRENEURS, THE STRUGGLE IS REAL
Studies have shown that people with ADHD are 500% more likely to become entrepreneurs.
While it’s estimated that 4-5% of adults have ADHD, that number jumps to 29% among entrepreneurs. In the U.S. alone, approximately 3.3 million adults have been diagnosed with ADHD, yet 85% of cases go undiagnosed.
Many adults receive a late diagnosis, often in their 30s or 40s or their 50's (as I did). Entrepreneurs frequently exhibit common ADHD traits, even without an official diagnosis.
Traits like hyperfocus, divergent thinking, flexibility, passion, and curiosity can make ADHD adults exceptional entrepreneurs.
But ADHD also comes with challenges: procrastination, distraction, decision paralysis are just some things that prevent entrepreneurs form achieving the success they know they are capable of.
If you have ADHD (or experience ADHD like symptoms), you know it can be a constant, exhausting battle to get organized, start important tasks and stay focused.
Especially for entrepreneurs and solopreneurs working remotely, where there is no structure, every day is a challenge to get where you want to go
MY ADHD ENTREPRENEUR JOURNEY
I'm Steve August. From the outside, I've had a successful entrepreneurial career...
I took Revelation, my first startup, from idea to successful multi-million dollar exit. I’ve seen the journey from two people in a room to being the CMO of a $100M 400 person global business, reporting directly to a private equity board.
After my Exit, I have been coaching Founders privately since 2017. My clients raised over $100M in Funding, achieved record revenue and five successful exits. But more importantly than that, they made huge leaps in their own development and growth.
DIAGNOSED WITH ADHD AT 54
While on the outside, my track record has been one of success, on the inside, I always felt I was falling short. I was constantly overwhelmed, worked 4x as hard to get things done as other people and could never truly relax.
At age 54 I was diagnosed with ADHD and suddenly things started to make sense. Understanding my ADHD brain has been transformational in my own business and life
Now my mission is to help other ADHD entrepreneurs get out of overwhelm, reclaim their focus and realize their full potential.
HOW I HELP
ADHD ENTREPRENEUR ACCELERATOR
ADHD Entrepreneur Accelerator is an intimate group coaching program created to specifically help ADHD entrepreneurs add their next $500k in revenue. We do this by providing the systems, tools and support for BOTH our ADHD and business growth.
THE FOCUS FORMULA: 2X YOUR PRODUCTIVITY IN A WEEK
The Focus Formula system is a transformative approach I developed as a late-diagnosed (at 54) ADHD entrepreneurs. The system tackles overwhelm and fosters progress through ADHD-friendly tools, systems, and support. The Focus Formula equips you to make the meaningful progress you know you’re capable of.
PRIVATE COACHING FOR ADHD ENTREPRENEURS + KEY EXECS
Getting the right support for yourself or an ADHD key exec can mean the difference between a rapidly growing business and one that's held back by distraction and lack of focus. Learning how to work with your unique ADHD brain will help you not only drive business results, but actually be able to enjoy your success.
BUSINESS COACHING THAT GETS YOUR BRAIN
WHAT HAPPENS WHEN PEOPLE WORK WITH ME
“Steve had an immense impact in helping Slope break through from Seed to Series A. As a former Founder himself, he could speak with authority and experience to support us in navigating nearly any situation we encountered. He helped us learn how to execute at a whole new level, as well as dial in our messaging so we could punch through to our market. Most importantly, he helped us see our Founder journey as an incredible platform for personal growth.”
RUST FELIX
Co-Founder slope.io
“Steve’s guidance was instrumental during a major transition in our business as we found PMF. We implemented strategies on market positioning that led to a significant increase in GMV. Specifically, our customer base expanded dramatically, with an 42x increase in revenue.“
ALEX MEYERS
Co-Founder & CEO Timbereye
I was a bit skeptical. I didn't really feel like we needed an external “startup whisperer”. Within the first meeting, however, I was convinced that we had landed a tremendous ally. Steve talked clearly about the challenges of the seed stage with honesty, clarity and no BS: I have done 2 startups before and had never heard anyone who addressed these challenges in a straightforward manner. I would whole-heartedly recommend Steve as your ally. You will feel like you have added one of the world’s best coaches to guide you through the startup journey as well as your inner journey of growth.
AJIT BANERJEE
Co-Founder Xethub
"Steve cultivates a container allowing me to explore my true feelings about what is happening in my personal life and business while being able to provide tried and tested tools, exercises, and most importantly: experience. It's rare to have a coach who has been in the trenches which makes sessions both comforting and actionable. "
SHANE HEATH
Founder & CEO, MUD/WTR
“After working with Steve, we focused the business around my passion for science and geospatial mapping. Not long after, we landed $1M in funding and a large government contract.”
LIZ DERR
Founder Simularity
“Steve came to our organization at, what turned out to be, a critical moment in our company’s history. He not only helped us refine our business strategy on the fly (as part of our quarterly planning), but he also dropped into our operational challenges, including key relationship issues that had recently emerged. Steve is the perfect blend of an entrepreneur (he’s been through the trenches) and a coach. He is a fantastic listener, but is able to call upon relevant frameworks in real-time when working through issues.”
ANDREW PEEK
Co-Founder & CEO, Delphia
I've worked with a number of CEO coaches, Steve is by far the most effective. He is a natural coach and has lived experience as a founder/CEO that is incredibly valuable.
Scott Gallant
Co-founder & CEO, Forestry.io
“I felt like a train with the engines and cars all on different tracks – lots of power but not going anywhere. Just going through one of Steve’s exercises in prioritization I realized a there was a massive amount of stress and anxiety that I didn’t even know I was suffering from at the time. In the first session it was like putting all the engines and the cars of the train on a single track speeding forward! It all just clicked into place. Incredible. I’ve made so much progress because of our sessions it’s mind-blowing.“
RUSS BORGNIN
Founder & CEO
“Steve is someone who’s been through the trenches and coaches from a place of experience and empathy. Because he’s been in my shoes, Steve is able to help me see things more clearly and walk me toward my own solutions. His approach is both strategic and free-flowing; blunt and kind; advisory and self-discovering.”
DAVID PAULL
Co-Founder & CEO, Engagious
LET’S GET YOU FOCUSED
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