If you’re like most ADHD entrepreneurs I work with, your week starts with good intentions.

You write the to-do list. You promise yourself “this time will be different.”

But by Wednesday? The list is buried under a million browser tabs, Slack messages, and dopamine-hunting detours.

You tell yourself you just need more discipline.

Or a better planner.

Or maybe you’re just not cut out for this.

I’m here to tell you:

You are not the problem. Your system is.

That’s what I learned the hard way — after 20 years as an entrepreneur, taking a startup from idea to exit, and serving as CMO of a $100M company… all while wrestling with undiagnosed ADHD.

I was burning out in my own brilliance. And nothing helped.

Not productivity hacks.

Not color-coded calendars.

Not yelling at myself in the mirror like a motivational TikTok.

The only thing that worked was building a Weekly Operating System (Weekly OS) that was made for my brain.

“But Why Does Everything Fall Apart Midweek?”

You’ve probably tried every planner and productivity system under the sun.

You start strong. Then…

You get derailed by an unexpected email or client fire

You hyperfocus on a low-priority task for 6 hours

You feel like you should be doing more, so you freeze

You abandon the plan entirely and say “I’ll start fresh next week”

This is not a willpower problem.

It’s a brain-based problem.

And it requires a brain-based solution.